Reinventing the perception of Sauternes
Year
2024
Roles
Art Direction + UX/UI + Photography

Château Rieussec is a wine estate, classified Premier Grand Cru and belonging to Domaines Barons de Rothschild.
Long perceived merely as a celebratory wine, Sauternes still contends with clichés that restrict its appeal. Château Rieussec opts to reinvent its tasting experience, notably through an opaque bottle and a bilboquet stopper, which facilitate its preservation, alongside unique food pairings.
This vision comes to life through a collection of culinary city guides, presented as an immersive and editorialized digital experience. Venturing off the beaten path, Sauternes pairs with diverse cuisines, reinvents itself, and captivates a new generation.
Project made with Cosa Agency


























