Establishing an emerging media platform in the face of established players
Year
2022 - Present
Roles
UX/UI, Art Direction
TF1 Info est le média d’information en ligne du groupe TF1, né de la fusion des sites de TF1 et de LCI.
The challenge was to consolidate these two entities into a single platform, while establishing a distinct editorial identity. The strategy adopted was to integrate digital design principles inspired by social media, and to deliver a personalized news experience, particularly through the customized news bulletin, thereby addressing evolving user habits and competing effectively with major industry players.
Project made with Cosa Agency






















