Embodying elegance and uniqueness on an e-commerce platform
Year
2021
Roles
ART DIRECTION + UX/UI

Plum Living offers customization solutions for IKEA furniture, enabling the creation of unique interiors.
The challenge was to unveil the full potential of these possibilities and immerse the user in a brand universe that is both warm and refined. The art direction emphasizes the variety of finishes, textures, and especially colors, which become a powerful expressive lever. They highlight uniqueness while guiding the user's inspiration.
Project made with Cosa Agency





















